Editorial Reviews. Review. “David Kupelian is one of the most thought-provoking and eBook features: Highlight, take notes, and search in the book; Length: pages; Word Wise: Enabled; Enhanced Typesetting: Enabled; Page Flip: Enabled. The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us books are available for instant access. view site eBook | view Audible audiobook. The Marketing of Evil book. Read reviews from the world's largest community for readers. DAVID KUPELIAN'S CULTURE-WAR BESTSELLER IS NOW.
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Download The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom Ebook | READ ONLINE. Read "Summary: The Marketing of Evil - David Kupelian How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised as Freedom" by Capitol. Free Download The Marketing of Evil eBook: How Radicals, Elitists and Pseudo- Experts Sell Us Corruption Disguised as Freedom, David.
I could do this myself, and self-publish, but I don't want to be a publisher, I want to be a writer: we have this thing called "the division of labour", and it suits me quite well to out-source that side of the job to specialists at Hachette, or Penguin, or Macmillan.
site is not a value-added wholesale distributor: it is a retail distributor. They have a publishing subsidiary and allow me—if I want to self-publish—to use them as a sales channel, and will even pay quite well if I accept extremely onerous terms. But they don't do much else for me and in particular if I were to self-publish through site I would be vulnerable to exactly the same pressure that Hachette is currently on the receiving end of, but with less recourse.
site's strategy as I noted in is to squat on the distribution channel, artificially subsidize the price of ebooks "dumping" or predatory pricing to get consumers hooked, rely on DRM on the walled garden of the site store to lock consumers onto their platform, and then to use their monopsony downloading power to grab the publishers' share of the profits. If you're a consumer, in the short term this is good news: it means you get cheap books. But if you're a reader, you probably like to read new books.
By driving down the unit revenue, site makes it really hard for publishers—who are a proxy for authors—to turn a profit. Eventually they go out of business, leaving just site as a monopoly distribution channel retailing the output of an atomized cloud of highly vulnerable self-employed piece-workers like myself.
At which point the screws can be tightened indefinitely. And after a while, there will be no more Charlie Stross novels because I will be unable to earn a living and will have to go find a paying job.
And the smaller supplier in turn relies on really small suppliers like me.
It's anti-author, and in the long term it will deprive you of the books you want to read. Final note: some time in the s the US Department of Justice's anti-trust lawyers changed their focus from preventing monopolies from forming to preventing companies from colluding to preserve their margins "price fixing cartels".
It's hard to argue against low prices, but consider this: texts are a cultural medium, and the production of new texts is not something amenable to automation or mass production. I can't go out and hire twenty people off the street and install them in a cubicle farm extruding Charlie Stross branded fiction product.
I can't even hire twenty SF novelists and train them to do that. Our product is bespoke and highly idiosyncratic. It used to be the case that cultural activities like writing fiction benefited from some barriers against marketization, but a corollary of the global free trade regime we live in these days is that no field is exempt.
The net book agreement was declared illegal decades ago: my product has to compete for your attention and money in the same market as the X Men movie franchise and Assassin's Creed games.
Neither of which have a near-monopoly incumbent like site squatting between them and their customer base, trying relentlessly to depress prices and force them out of business. Do it. Get your readers interact with each other and get them excited: your book launch should be something people remember, talk, write and tweet about.
If you are lucky enough, these people who beforehand were only slightly interested in your work will become your fans. If you write non-fiction, even better: you can hold a talk on the topic of your book or present real life material.
You can even have a panel conversation.
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The book launch should function as a teaser for your book: read it to learn more. It will also make a great giveaway to your guests. We arrived to the best part of a live book launch: freebies! They are not that expensive any more. Bookmarks, branded pens make great cheap giveaways. There could also be something in your book to prompt something clever; for example, if you write about dogs, you can give out puppies!
Or maybe not? Some people prefer non-material giveaways. You are naming a character after me as a ballot prize?
Count me in. What about giving everybody a free ebook? Giving free books away is a great marketing tool for first-time authors.
Try to persuade your first readers to write site reviews, blog posts and tell their friends about you. If you are an author with a series of books, you can offer the first book of your series for free or as a giveaway. Once your launch day or launch week is over, you can start actually selling your book on your normal prize. They might know a place, might have a great idea: who knows?
People are more likely to turn up, if they feel involved.
Your launch team can help out on the event itself as well: helping people with downloads, collecting email addresses, attending to catering.
A virtual book launch Launching a virtual book launch is actually not that different from a live launch. The same principle has to be followed: make it interesting and fun!
5 Surefire Strategies for Marketing Your eBook
A great example of a successful virtual ebook launch is the Be Everywhere Day : Nate suggests that you should find the top influencers and schedule a guest post with at least ten of them for the same day.
The posts should be just as engaging as your regular blog posts, or even more: this is your chance to talk to new people.
After documenting the event in social media, you have to personally thank everyone who participated, preferably within a week. Use your freshly collected email list to kindly remind everyone about reviews and to give them hints about what you are working on next — as your job as a freelance writer never stops. Have you launched an ebook recently?
What did you do? How did you make it engaging? Please share your stories in the comments.I spent 6 years working in the midst of terrorist wars in the Southern Cone of I wasn't going to review this book until I read a half dozen of the scurrilous reviews.
Community Reviews. I find it completely ludicrous that people will often praise the idea of the sexual revolution as an example of the changeability of social morality, and yet be stunned at the growing trend of a neighborhood 'nice guy' or girl molesting or abusing a child, a teacher violating a student, or an uncle seducing teens in his own family.
I can't go out and hire twenty people off the street and install them in a cubicle farm extruding Charlie Stross branded fiction product. There could also be something in your book to prompt something clever; for example, if you write about dogs, you can give out puppies!
The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disgu EBOOK
Feb 25, Dave Lester rated it did not like it Shelves: Enlarge cover. This isn't quite true. Some people prefer non-material giveaways. He shows how much of what Americans once almost universally abhorred has been repackaged, perfumed, gift-wrapped and sold to them as though it had great value by highly skilled marketers beginning with two Harvard graduates back in the late 70s-early 80s.